Ways to Increase Mobile App Engagement in 2022

"Everything necessary is a plan to fabricate a fabulous mobile application"! Truly? How would you decide the genuine progress of your mobile application? We all know that user acquisition is the key performance indicator for a mobile app engagement, if there are no active users then the number of downloads are worthless. In spite of the fact that brands are investing a lot to get clients for business, it is only the start as the value comes from keeping the users after you've gained them.

The continuous utilization of main product features and the development of a relationship with your product by users is essential to growing product engagement. When there is a lack of such interaction, the product is used less frequently, which eventually leads to customer churn.

Hence the main two measures that genuinely revealed light on an application's success are mobile app engagement and retention. Here, we'll frame the 10 significant maintenance strategies that will increase mobile app user retention and engagement.

Getting Into The Statistics

Increasing Mobile App Engagement is not a cake walk just as it sounds. In fact maintaining engagement & retention is the toughest job when compared to developing an application. Do you have at least some idea that practically 25% of the clients abandon the application from their device after a single-use? And another survey is saying that 32% of the users only use the application 11 times after downloading it? Ofcourse that’s true!

The present tech environment falls into three categories: the users who use the mobile apps, the developers who develop it, and the people who make money from it. Well, Mobile app engagement metrics has turned into a worry for everybody in the software development and services industry due to the exponential growth in the number of mobile apps that are accessible for download. Another fact about mobile app is within the first 90 days, a normal app loses 80% of its users.

Users rush to surrender anything that they are not energetic about and have a go at something different when given an enormous number of choices. The challenge then becomes, "How would you keep individuals interested?" How would you ensure that your software is one that gets downloaded and used repeatedly? Here are 15 effective ways that can help your app achieve success!

Ways To Increase Mobile App Engagement

1. Simple Start

The fast-moving world requires all that to be finished on a steadfast note. Subsequently, having a productive onboarding can hamper the abandonment rate at the initial stage. Successful onboarding is to be sure a method for simplifying everything and more easier for the users. Here are few tips for employing an effective onboarding,

Cut down the number of steps involved in account creation. Rather than making the clients finish up all the essential data like name, age etc, give them the credibility of signing up with multiple registration options. For example login with Facebook, Google etc.

2. Two-Way Communication

Looking for ensuring that your mobile application has high ratings in the app store? You should simply to do is to empower two-way communication in your application. To increase mobile app engagement, build strong relationships with your customers. Ensure sure that your brand is easily accessible to customers. Nonetheless, two-way communication is a successful way for you to know the customer feedback about your application, solve your customer problem, and also in improving the applications functionality over time.

3. Push Notification

It is a known fact that we always look forward to people appreciating our presence. Now this scenario is applied to improve the benefits of mobile application engagement. Having a personalized communication with the users can make them feel special and inspire them to frequently use the applications.

For Example: Zomatos push notifications re well known for grasping the user's emotions.

You must be tired? Order in something delish!

The communication can also be in the form of offer messages, app information wishes on special occasions, and more.

Note: Remember to adjust the frequency of push notification– sending push notifications frequently can irritate the user. Hence alert the user about something that gives them value.

4. Response To Feedback

Always make a healthy conversation with your users by replying to their positive as well as negative feedback. Continuously watch out on your Google Play Store or Apple App Store reviews. Your dedicated customer support team should always be available for replying to immediate user feedback.

One more compelling method to increase mobile app engagement is to carry out user surveys on social media channels. Figuring out all the criticism in one spot and strategizing the features that work well helps to improve the overall functionality of the mobile app.

5. Upgrade The UI

Upgrading is an unquestionable part of mobile app development. It’s important to improve the look and feel of the application regularly. Regardless of whether the application is a Minimum Viable Product (MVP) it's critical to develop it over the long run essentially. But however not to complicate the UI. A mobile app architecture with a simple UI is what wins the heart of the users. However, modulating the UI design experience with the gathered feedback can increase mobile app engagement.

6. In-App Messages

A customer is more likely to continue with the app if its experience is more in accordance with their necessities and preferences. However, a lot of people often get confused between push notifications and in-app messages. In-app messages are nonetheless significant notifications but don't require any prompt activities. These might contain alerts regarding malfunctioning apps, declined payments, or version upgrades. Remember that not every message you send will be pertinent to each and every user. You should ensure the data they get is important to them by segmenting your audience.

7.Offers & Rewards

It's essential to seize the opportunity if your business strategy empowers you to give people rewards or loyalty programmes. Loyalty programmes not only encourage customers to utilize the product, but also give the customers a sense of importance and significance of the business. However, freemium apps can remunerate customers with usage-based rewards rather than money based discounts.

8. Test & Track

To increase mobile app engagement, tracking users’ experience can be a great start. Experimenting with colors, patterns, and text with A/B testing can allow one to determine the best possible options for the users.

Any standard third party A/B testing tool can to be sure fill the need. Integrating analytics tools can also help in observing the users behavior. These analytics tools help you to working out the significant metrics and generate the heat maps. Effective tracking and timely improvement are the best traits of a successful business. Hence test, track, and improvements form the integral part of mobile app engagement. 13.Add Analytics In Application

To track your user activities you might add Analytics in your mobile application (Ex: Firebase analytics, serve, appcenter) during the custom mobile application development process. They help in how you might interpret how to advance your application and clients' way of behaving to achieve your goals. They furnish you with data about how the clients are connecting with your application, which part of the application they are interfacing with, and what activities they do while utilizing it. You may then lay out a game plan in light of these bits of knowledge to additionally work on your item, for example, presenting new highlights that clients seem to require, updating current elements or erasing highlights that clients don't generally utilize.

14. Add Widgets

To improve the client experience of mobile application and to remind clients about the application's presence, one might utilize gadgets to rapidly get to specific data from applications without opening the application totally. A gadget offers some benefit to a client right whenever they need it and offers the opportunity for proceeded application commitment. With profound associations that take clients inside the application, gadgets offer a speedy method for getting to the full application.

Wrapping Up!

Whooo! That was for sure a ton! Yet, you certainly now comprehend how to increment client commitment with your application. You should accomplish other things to hold clients' reliability to your image and urge them to utilize the application given that they are immersed with a few mobile apps.

The goal today is to keep individuals participated in request to cultivate brand reliability, and not simply inspire them to download the application. Client maintenance and application commitment are similarly pretty much as imperative as new client securing. Your application's typical lifetime esteem (LTV) will rise and your income will ascend as additional clients become given to long haul clients. The previously mentioned strategies can extraordinarily increment client maintenance and commitment, guaranteeing that your application hangs out in the jam-packed market for custom mobile application development.

However, remember that growing great programming is as yet the essential need before you go into applying these ideas. Any stunt on the planet will not have the option to fix a sluggish, buggy application. Consequently to make an application that merits your clients' time, take as much time as is needed! Additionally make sure to focus on their feedback, advance your application for virtual entertainment, and delivery refreshes every now and again.

However, in the event that this is by all accounts all somewhat overpowering, don't allow it to beat you down. Calibraint is here to take care of you! Calibraint as a custom mobile application development company mobile applications that suit every one of the clients. Thus, in the event that you have a troublesome undertaking, let us know. We are only a talk away!